Why Content is Still King
‘Content is king.’ A well-known phrase used as a marketing buzzword. This year, it has become more relevant than ever before. In today’s times, when consumers have become more demanding and tech-savvy, businesses must up their content marketing game to attract, inspire, engage, and convert their prospective customers.
Content is and will always remain the heart of marketing. You can never challenge the power of words. Content is indeed the best and most efficient way to connect with your audience, create brand awareness, showcase your brand’s authority, and build trust.
The power of content marketing can be recognized from this fact: in 2016 more than 90% businesses decided to turn to content marketing. More companies were planning to join hands with content marketers to get on the bandwagon and keep up with the fast-paced digital world in the years to come. In short, there’s no exaggeration in stating that every successful business today uses content marketing to climb the ladder of success.
There are tons of reasons why content marketing will always remain relevant to promote your business. But before we dive into that information, we should take a brief look at what content marketing really is. Does it really mean anything or is it just a fad? Does this cool buzzword offer exactly what it promises? And how can it help you achieve your business goals?
This article will reveal everything you want to learn about content marketing. From learning about the basic idea behind the terminology to using content creation tools to how you can implement it as a crucial aspect of your business communication strategy, and the top seven reasons why it is still the most relevant part of your digital marketing – we will discuss every detail here. So stay hooked!
What is content marketing, really?
Content Marketing Institute has given a very in-depth detail of what content marketing really is. To sum it up in a sentence, we can say it’s an effectual marketing strategy focused on developing and distributing consistent, relevant, and valuable content to engage and retain prospective customers and target audience.
This strategic approach is carried out to drive profitable actions from customers in the long run. It requires setting a clear goal and deciding the movement of your content and how it should be taken closer to your digital marketing strategies.
Next, the content you create must also possess benefits for your targeted audience. This requires you to think beyond demographics. What are the needs, wants, concerns, interests, and questions of your prospects? What role does your service or product play in their lives? What expertise do you possess that could benefit them? What type of content are they looking for that would engage, entertain, and inform them about your brand in a meaningful manner?
Last but not least, the content you create must be consistent, relevant, and valuable to your prospective customers!
- Consistency: engaging content distributed promptly to keep your brand remembered and recognizable. The tone, style, and feel of your writing should connect with your customers, so they become more familiar with your business.
- Relevancy: the content must be relevant for your customers by matching their interests, needs, and wants. Become that brand they would instantly think of when they need a trusted expert. Your customers need to believe; you understand their specific requirements.
- Valuable: the information you distribute should be worthwhile for your customers. It should contain something that instantly connects with them. After watching a video or reading your blog, your customers should feel as if they have learned something new or have been entertained in some way.
If your customers give back a profitable action, it’s a clear indication that your content marketing strategy is working.